Five Facebook Ad Campaigns for Your Insurance Agency.
The ad copy, graphics, lead forms, follow-up templates, and instructions are already put together.
You don’t have to stare at a blank Canva screen wondering what to advertise.
You don’t have to invent a campaign from scratch.
And you don’t have to spend your weekend figuring out what to say.
The Insurance Agency Ad Kit gives you five ready-to-adapt campaigns built around situations that make people think about insurance.
One-time purchase: $149
Instant digital delivery once the complete kit is available.
Ever Sit Down to Work on Your Agency’s Marketing and Wonder Where to Start?
You know advertising could help put your agency in front of more potential customers.
But then come the questions.
What should we advertise?
Should we promote auto, home, or commercial insurance?
What should the ad say?
What kind of graphic should we use?
Where do we send people who respond?
And what are we supposed to do with those inquiries?
Pretty soon, an hour has gone by and you haven’t launched anything.
That’s the problem this kit is built to solve.
Five Campaigns. Five Real Insurance-Shopping Situations.
Each campaign starts with a specific reason someone might be thinking about insurance.
1. The Homeowners Renewal Campaign
Their renewal shows up, and the premium is higher than they expected.
This campaign creates an opportunity to start a conversation with homeowners who may be interested in reviewing their options.
2. The Teenage Driver Campaign
A teenager gets a driver’s license.
Suddenly, the family has questions about coverage, pricing, and what adding a driver means for their auto policy.
This campaign is built around that moment.
3. The New Home Campaign
Someone buys a house.
They need homeowners insurance, and they’re already making decisions about lenders, inspections, closing dates, and moving.
This campaign helps position your agency as an option during that process.
4. The New Vehicle Campaign
Someone purchases or replaces a car.
They may need to update coverage, compare options, or ask about insuring their new vehicle.
This campaign helps your agency start that conversation.
5. The Growing Contractor Campaign
A contractor starts taking on bigger jobs.
New customers, larger contracts, additional equipment, and more employees can mean new insurance questions.
This campaign is designed to reach business owners who may need to review their coverage.
You’re Getting More Than Five Ad Ideas.
Each campaign comes with practical materials you can adapt for your agency.
Ad Copy
Two variations of the main advertising copy, along with three headline options.
Editable Creative
Graphics you can customize with your agency’s information and approved branding.
Lead Form Recommendations
Suggested fields and calls to action to help you collect inquiries from people who respond.
Email Follow-Up Templates
Ready-to-adapt follow-up messages for responding to interested prospects.
Text Follow-Up Templates
Message examples your agency can use where appropriate consent and applicable rules permit.
Setup Instructions
Practical notes explaining how the pieces of the campaign fit together.
Advertising Approval Checklist
A review checklist to help you identify items that need approval before publication.
Plus, the Shared Resources
You’ll also receive:
- Meta Ads Manager setup guide
- Campaign budget worksheet
- Lead follow-up checklist
- Performance tracking spreadsheet
- Getting-started instructions
The goal is to give you the pieces of an actual advertising campaign instead of a folder full of random social media posts.
How to Use the Kit
Step 1: Choose a campaign.
Pick the insurance-shopping situation that makes the most sense for your agency.
Step 2: Customize the materials.
Add your agency information, adjust the messaging for your market, and make sure everything meets your advertising requirements.
Step 3: Set up your advertising.
Use the campaign notes and setup guide to prepare your Meta campaign and lead form.
Step 4: Follow up.
Use the supplied templates as a starting point for communicating with the people who respond.
You don’t need to run all five campaigns at once.
Start with one.
Who This Kit Is For
This is a good fit if you’re an insurance agent, agency owner, producer, or team member who wants practical advertising materials.
It’s especially useful if you already have some familiarity with Facebook advertising or have someone at your agency who can handle implementation.
What This Kit Isn’t
The $149 Ad Kit does not include individual campaign setup, personalized reviews, live training, private Academy access, or ongoing support.
If you want someone to show you how to build and manage campaigns, the Insurance Agency Ads Academy may be a better fit.
If you want your initial campaign configured for you, consider the Done-for-You Ad Launch.
Five Campaigns for $149.
You can spend your time writing ad copy, designing graphics, building lead forms, and creating follow-up messages.
Or you can start with those materials already organized for you.
Insurance Agency Ad Kit: $149 One-Time
No recurring subscription. Advertising spend is separate.
Want the Training, Too?
The Insurance Agency Ads Academy includes everything in this kit, plus step-by-step videos, advanced resources, scheduled training, recordings, and access to a private Skool learning community.
Academy price: $797 one-time.
Frequently Asked Questions
Can I edit the materials?
Yes. The materials are designed to be adapted for your purchasing agency’s own advertising.
Can I share them with my employees?
Yes, for internal use within the purchasing agency under the product license. Redistribution or resale to other agencies is not permitted.
Do you set up the campaigns for me?
No. This is a downloadable digital product.
Can I use these campaigns if I’m a captive agent?
The materials are designed for captive and independent agencies, but you must obtain any required company or carrier approvals.
Does the $149 include advertising costs?
No. You’ll set and pay for your own advertising budget.
Will the campaigns guarantee leads?
No. Advertising results vary based on market, budget, targeting, creative, execution, and follow-up.
You Have Enough to Do.
You don’t need to build every advertising campaign from scratch, too.
